Falling for the Laugh: How Jet2's Holiday Ad Became an Unlikely Meme

diposkan pada : 19-07-2025 16:10:09

The article discusses how Jet2's holiday ad became an unlikely meme on TikTok, with the airline's jingle being played over videos of people experiencing summer holiday mishaps. The trend began as a joke, but the brand has since leaned into it, using the same audio and launching a challenge to meet users where they are.

The article explores how brands are trying to adapt to social media trends and platforms, particularly TikTok, which is known for its short-form content and imperfections. According to Dr Andreas Schellewald, a researcher in digital culture, this trend is still "tricky terrain" for brands, as it requires them to meet users where they are and be willing to take risks.

Adam Gordon, a social media strategist, notes that the original Jet2 TV ads were deliberately designed to be social media-led, with the use of Instagram-style shots and catchy music. However, the meme has taken the brand's jingle in a different direction, dragging it into the "messy imperfection" of TikTok.

The article also mentions Jess Glynne, who voiced the Jet2 jingle, and Zoë Lister, the voice actor who utters the now-famous line. Both have weighed in on the trend, with Glynne posting a TikTok video miming the voiceover and Lister appearing on radio re-enacting the slogan.

Jet2's challenge to create content using the same audio and hashtag #nothingbeatsajet2holidays has resulted in over 1.3m videos being posted, many of which are humorous takes on the brand's jingle. The challenge is seen as a way for Jet2 to engage with users and show that they are willing to adapt to changing social media trends.

The article concludes by highlighting the importance of brands learning to speak the language of social media platforms like TikTok. According to Gordon, this requires being "willing to take risks and be open to new ideas," as well as having a clear understanding of their target audience and what resonates with them.

In order to effectively navigate the world of social media, brands need to be willing to adapt and evolve. The Jet2 holiday ad may have started out as a traditional advertising campaign, but it has since taken on a life of its own as a meme on TikTok. By embracing this trend and engaging with users in a humorous way, Jet2 is able to show that they are approachable and willing to take risks.

The rise of social media has also led to the creation of new forms of content, such as memes and challenges, which can be used to engage with audiences and build brand awareness. For brands like Jet2, it is essential to have a clear understanding of these trends and how they can be leveraged to achieve their marketing goals.

In conclusion, the story of the Jet2 holiday ad becoming an unlikely meme on TikTok highlights the importance of social media in modern advertising. By embracing imperfections and taking risks, brands like Jet2 are able to show that they are approachable and willing to adapt to changing trends. As social media continues to evolve, it is likely that we will see more and more examples of brands leveraging platforms like TikTok to engage with their audiences.

The rise of TikTok has also led to a new wave of creative marketing campaigns, which often use humor and irony to connect with audiences. Brands are increasingly looking for ways to stand out on the platform, and by embracing imperfections and taking risks, they can create content that resonates with users.

Jet2's challenge is seen as an example of how brands can engage with users in a humorous way, while also showcasing their brand personality. By using the same audio and hashtag #nothingbeatsajet2holidays, Jet2 is able to create a sense of continuity and cohesion across its social media channels.

The article also highlights the importance of having a clear understanding of one's target audience and what resonates with them. According to Gordon, this requires being "willing to take risks and be open to new ideas," as well as having a deep understanding of social media trends and platform dynamics.

In order to effectively navigate the world of social media, brands need to be willing to adapt and evolve. The rise of TikTok has led to a new wave of creative marketing campaigns, which often use humor and irony to connect with audiences. By embracing imperfections and taking risks, brands like Jet2 are able to show that they are approachable and willing to adapt to changing trends.

The story of the Jet2 holiday ad becoming an unlikely meme on TikTok highlights the importance of social media in modern advertising. By engaging with users in a humorous way, brands can create content that resonates with their audiences and build brand awareness. As social media continues to evolve, it is likely that we will see more and more examples of brands leveraging platforms like TikTok to engage with their audiences.

In order to effectively leverage the power of social media, brands need to be willing to adapt and evolve. The rise of TikTok has led to a new wave of creative marketing campaigns, which often use humor and irony to connect with audiences. By embracing imperfections and taking risks, brands like Jet2 are able to show that they are approachable and willing to adapt to changing trends.

The article concludes by highlighting the importance of having a clear understanding of one's target audience and what resonates with them. According to Gordon, this requires being "willing to take risks and be open to new ideas," as well as having a deep understanding of social media trends and platform dynamics.